With 6 years of experience in digital marketing, I have established my reputation working for one of the major players in the e-commerce space, Ebay, having started in the Paris offices then hired to join the headquarters in San Francisco, CA. There I worked within the Product Team leading Social Media initiatives for various Ebay Inc. entities, driving user growth and engagement on the platform.
In late 2012, I co-founded a startup, Appsify.me, aiming to bring iPhone applications development to the masses. After 18 months and 600 paid clients in 16 different countries, my co-founder and I decided to put an end to that adventure as we wanted to explore different paths and challenges in the tech/digital space. Feel free to look for Appsify.me on google for more info!
In June 2014, I joined MyFeelBack as Head of marketing.
MyFeelBack is a robust, scalable, and secure entreprise Saas platform that helps companies capture the customer insights they need to make data-driven decisions and improve their businesses.
I can say i’m quite good at
Most of my experience in product comes from 2 years building and driving Appsify.me. Planning, forecasting and deciding which features to launch, how, when, for what usage, including technical challenges and pricing questions. I co-created, launched, and managed a self-hosted iPhone app creation platform used by 600+ clients in 12 countries.
During my time at Ebay (Paris and San Francisco offices) I was in charge of the social media activities of different Ebay Inc. properties including Shopping.com. That includes driving customers to our websites through various social media channels and tactics such as Facebook campaigns, Pinterest boards, sweepstakes etc.. and reporting.
I thrive to give the best possible experience to customers, always seeking opportunities to help them get more out of the product. Email marketing campaigns, community management and product evangelism are things I love doing to better connect and engage with customers. My stack? Hubspot, Intercom, Buffer, Mailjet, OptinMonster, Quora, Pinterest...
I handled the PR & media for Appsify.me and got some noteworthy publications in the most popular tech medias: Cnet, TheNextWeb, Techcrunch, Zdnet, Frenchweb, Presse-Citron, Maddyness, Clubic and many others. Dealing with journalists is a fine art that requires perseverance, a bit of stratagem, and of course, mastering your elevator pitch.
Although I don't have any design background, I've always been fascinated by… not just how design looks, but how design works. Especially in the mobile apps field, design is 70% of your product. I'm not a designer but know a thing or two, especially big fan of Sketch. I've gathered the best mobile interfaces in a Pinterest board you can find here.
I believe the best way to learn is not school. It's your own curiosity. Nothing is unreachable if you are passionate and are keen to learn from others. I like to call myself a self starter as I think 80% of the things I know, I've learned them from sharing with others and practicing on the field. I'm constantly learning.
My previous associations
Turn customer feedback into business opportunities! MyFeelBack is a robust, scalable, and secure entreprise platform that helps companies capture the customer insights they need to make data-driven decisions and improve their businesses.
Appsify.me lets you easily build native iPhone applications without being expert in mobile development. My first experience as a startup co-founder. Amazing and very rewarding experience for 18 months working remotely with my co-founder based in Argentina. We had 600+ paid customers, individuals, agencies and big companies such as Ogilvy PR, Oliver Wyman NYC, Bearing Point...
Integrated in the Product Team, I was in charge of the all the Social Media Marketing projects of the Shopping.com platform. I worked closely with Product Managers to develop UI and UX strategies to maximize on-site traffic conversion. My tasks consisted in being the official voice of Shopping.com & Ebay over Facebook and Twitter, developing member engagement on social networks, and helping directly customers and applications users via Twitter, Facebook, and Google+.
I was in charge of all the Community projects for France. I managed all Shopping.com social media platforms, designed mock-ups and artwork for web interfaces, built highly converting landing pages and facebook apps. I managed a budget, was the France representative for the US (weekly reporting & analysis) and reported to the Country Manager.
My tasks included the implementation and management of apps development. I worked on different projects and various platforms (iOS, Android, Blackberry) and managed US and FR mobile developers.
What I have done in my academic career
Ranked by the Financial Times as the 16th best Masters of management in the world, Toulouse Business School is part of a prestigious group of international business schools that hold the “triple crown” of accreditation – EQUIS, AMBA, and AACSB. This accomplishment has been achieved by only 1% of business schools in the world.
Through this MSc, I had the opportunity to acquire advanced knowledge and skills to implement, manage and evaluate marketing strategies in today’s world. Plus, Barcelona is a fun city to live in!
This course focuses on the study of organizations, their management and the changing external environment in which they operate. It is designed to prepare you for a career in business and management across a range of areas including business information systems and marketing.